The manufacturing industry is still growing with all its challenges. Think about full order books, logistics and delivery challenges and finding qualified personnel. In addition, a clear transition is visible where suppliers increasingly fulfil a directing role and take responsibility throughout the chain. A change that requires additional knowledge, creativity and expertise. The sector appears to be looking for answers to a wide range of often very practical questions.
ESEF Maakindustrie responds to this need
The ESEF Maakindustrie trade fair considers it its duty to provide answers to these questions, or the direction towards them. However, it turned out that visitors do not experience it that way. Reason for ESEF to conduct extensive research into expectations and wishes in the market. After months of in-depth interviews with industry associations, exhibitors, visitors and market parties, it became clear that the market is looking for practical, directly applicable information and tools. The market wants to be surprised with "cool" examples of innovations, new products and targeted solutions.
Promise of ESEF Maakindustrie
ESEF Maakindustrie aims to be the finding place for all stakeholders in the Dutch manufacturing industry. An inspiring and dynamic environment that not only informs, but above all shares. Where you come to meet, network and gain practical knowledge. A place where you really become wiser. Clear language, without expletives and with hands-on tips.
We are going to help our customers
Visitors to ESEF Maakindustrie often find themselves with an issue or problem for which they are looking for a solution. If you know what you are looking for, the internet is the perfect place to get an answer to your question. But if you don't know and would like to talk to a party that can help you, ESEF Maakindustrie is the perfect place.
We bring supply and demand together in a way where the visitor's problem is matched with the exhibitor's solution. This is why ESEF Maakindustrie is also the Supplier of Successful Solutions. "We will actively help our exhibitors this edition to properly describe what they can help their potential customers with. In this way, we will bring supply and demand together in a more targeted way. We will do this digitally in advance via our matchmaking tool and we will clearly show this on the exhibition floor. This way, it is immediately clear to visitors who can help them with their issue," says Floris de Zwart, Brand Manager ESEF Maakindustrie.
Four pillars
All on a foundation of four solid pillars: knowledge, business, networking and inspiration and under the new name ESEF Maakindustrie. A big scoop on top. A sharper promise, with a recognisable new style. Directional with a more national focus. We are proud of the Dutch manufacturing industry and we want to promote it. In co-creation with the market and with a clear ROI for visitors and exhibitors.
Being more relevant than once every two years
The results of the survey have resulted in an entirely new proposition that is much closer to the market. Not just a trade fair, which comes along once every two years, but continuous access for the market via the trade fair, an online platform and an annual knowledge event where news and interpretation answer the question behind the question and surprise visitors. Always well-founded and expert. With a keen eye on the future.
In doing so, we offer exhibitors at ESEF Maakindustrie the opportunity to be in long-term contact with the market. Digital tools, which link exhibitors to visitors, provide hard sales leads. Not only during ESEF Maakindustrie, but also during and after the event. This makes us much more relevant than just four exhibition days.
The umbrella called Maakindustrie.nl
This all-new proposition will soon come together under one online umbrella: Maakindustrie.nl. This is where everything comes together:
Manufacturing Industry News
Based on the co-creation idea, information and interpretation is provided to the market 24/7. Newsletters, white papers and product information keep the market well informed.
ESEF Manufacturing Industry
"Supplier of Successful Solutions". The finding place for supplying, outsourcing and engineering, every two years the Dutch manufacturing industry gathers to inform, inspire and surprise visitors.
Manufacturing Industry Update
An annual knowledge event where current topics are further explored and discussed by specialists. There is also room for "industry-unique" topics such as international business and industrial marketing. Besides high-quality programme components, there is also plenty of room for networking here.
Experience
The new concept will be truly felt for the first time during ESEF Maakindustrie, to be held from 17 to 20 March 2020 at Jaarbeurs in Utrecht. Traditionally simultaneously with TechniShow, the largest trade fair in the field of production technology in the Benelux. The first Maakindustrie Update will also take place there. Meanwhile, the online umbrella Maakindustrie.nl is being adapted and will go live in a completely new look and feel in October.
