Customers can buy products from saved food at Jumbo in Wageningen since this week. The supermarket started a shelf with products from Verspillen is Verrukkelijk, a new platform of 18 entrepreneurs who make products from food that would otherwise either have been thrown away or processed into animal feed or biogas.
After the Jumbo supermarket in Wageningen, Plus in Maarn, Albert Heijn Food Plaza in Amsterdam and Albert Heijn XL in Purmerend are also opening this special shelf. It includes products such as soups made from crooked vegetables, ketchups, beer made from old bread, fruit and vegetable spreads, apple drinks and preserves. The range will soon be available at restaurants and company restaurants. Towards the end of the year, Waste is Delicious also plans to bring a joint end-of-year gift package
AND Cheesetrade is one of the entrepreneurs who launched the Verspilling is Verrukkelijk platform together with MVO Netherlands. The company offers a solution to food waste with a range of spreads & dips made from cheese from residual and side streams. The products, made from rescued cheese from leftovers from butter and cheese production, will be on the special Verspillen is Verrukkelijk shelf in supermarkets this summer.
Second Youth is also taking part in the collaboration by giving leftover bread a second life. The Amsterdam-based company processes leftover bread from bakers, including from BBROOD's shops, into sandwiches, croutons and bread soldiers. The collaboration between former chefs Benjamin Namane and Manuel Oostveen culminated in a former bread outlet in Amsterdam West and now a tostibar on Amsterdam's NDSM.
Here, the two entrepreneurs make and sell thick-cut sandwiches from floor bread, which they also supply back to bakers and catering outlets. They also make croutons and crostinis which, like the sandwiches, will soon be available at retail. "There is currently bread coming in from 11 BBROOD bakeries. But certainly not all their big bread is processed here yet. The company's first objective is to process all this bread into new products," Benjamin Namane says. ''It's an estimate, but we process about 250 large loaves a week now. In the Netherlands, some 180,000 loaves are unsold every day. Most of those almost daily fresh loaves disappear straight into the container.
Contributing to 50 per cent less waste
The new platform aims to use its saved food offerings to contribute to the Circular Economy in Food Taskforce's goal of halving food waste in the Netherlands by 2030.
So far, soups made from crooked vegetables (Kromkommer), beer made from old bread (Instock), jams, snacks and beer are already on the market, made from ingredients that would be thrown away or reprocessed into animal feed or biogas.
Wasting is Delightful
In addition to AND Cheesetrade, Platform Wasting is Delightful consists of De Lekkere Man - this participant rescues bulls and bucks from dairy and goat farms and makes meat products from them - Kromkommer, Instock, Potverdorie! GRO Mushrooms, BeeBlue, Soupalicious, ThijsTea, de Verspillingsfabriek, Coco Conserven, Betuwse Krenkelaar, Yespers, The Ketchup Project, De Tweede Jeugd, De Bokkenbunker, Glorious Bastards, Twisted and MVO Nederland.
