In 2026, Joop van Zanten will celebrate its 60th anniversary. The Veenendaal-based steel company chooses not to celebrate this milestone grandly, but to mark it in a personal and substantive way during ESEF Maakindustrie 2026. A great age close to ESEF's 57th anniversary.
At stand 09.B076, the jubilee will take centre stage in the form of meeting and attention for business associates and fair visitors. The stand is set up as a place for conversation and getting to know each other, accompanied by the famous JOOP madeleines and JOOP chocolates developed especially for the anniversary.
With this set-up, Joop van Zanten underlines its core values: craftsmanship, quality and personal attention. The anniversary will thus be celebrated not grandly, but meaningfully.
